Sarah Lazenby has an in-depth knowledge of communication and employee engagement, having worked across multiple industries including healthcare, retail, financial services, IT, manufacturing, oil and gas, utilities, rail, telecoms and UK Government. She is a Fellow of the UK's Institute of Internal Communication (IoIC); an award-winning writer and editor; winner for Team of the Year in the Communique Awards 2021, and is a Member of the Board of Trustees for the Sussex Community Development Association (SCDA) - which runs community based projects aimed at addressing the needs of local people. In this fascinating and funny interview she talks about her love of journalism, how her career began and some of the hilarious stories and experiences she's had along the way. Sarah's depth of knowledge in communications at complex organisations; crisis and issues management; leadership coaching; commercial instincts; and social / digital media skills, have stood her in good stead throughout a colourful life and career. She's also passionate about integrating internal and external communications, to bring campaigns, brands and business strategies to life for everyone.
PART 2 - Sarah Lazenby in conversation with Sam Bleazard
INTRO
1min - What communication skills might we have lost in the current landscape? "Keep adapting, and keep very open-minded..."
3mins - The missing insight into our audiences...
7mins - Finding your purpose post Covid-19, crisis comms and Communications professionals having a seat at the table.
14mins - Communicators that you admire?
17mins30 - Board of Trustees for the Sussex Community Development Association - addressing the needs of local people, being a carer and neurodiversity in the family
20mins - What would Sarah's one piece of advice be to any young person thinking of a career in communications?
23mins - Any life lessons gained in your school years? Bullying at school, escaping into drama and first job interviews...
25mins - Tell us something we wouldn't know about you!